What Happens When Your Home Doesn’t Sell?

Dated: 08/25/2018

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Whether you’ve already bought another house, been relocated because of a job change, or personal financial changes, getting your home sold can be a daunting task.  No matter the reason, there are almost always one or two takeaways.  The first is that buyers in your market do not agree with your asking price.  This does not always mean your price is wrong but could be you’re are not clearly painting a picture of the value it holds in a believable way. 

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Complacency in marketing is rampant when the market is strong.  Bidding wars are taking place on average properties.  Homes are going into pending status within a couple days if not hours after going live in the MLS.  Some potential reasons?  Maybe your photos are terrible. Is your description thorough and accurate? Have you conveyed why your property is so valuable?

The second lesson is that if there is a buyer with the means and desire to buy your home, your marketing message has not reached them yet! Even if you have said all the right things, clearly communicated the value, and full and accurate description but lack the proper promotion, not of that matters.  Getting your property in front of the right eyes is a big deal!

The quality of your property listing is monumental in the selling process.  Getting it right the first time is critical because if your first impression is poor you may lose many potential buyers.  There are a few key factors to focus on.

-        Use high quality photos.  If you have ever shopped for a home online, you probably skipped over the listings with no photo or low quality images.

-        Write a powerful property description that taps into a buyer’s emotions.  Identify and highlight those aspects that are unique to your home. 

-        Create an eye-catching headline.  Your lead photo and headline should make clicking on your ad irresistible.

-        Consider using video for a virtual tour.  I picture is worth a thousand words, but a video may help communicate and justify your home’s value.

Promoting the sale of your home is hard work. Call me today to discuss strategy to get your home sold! 

 

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Matt Cirafice

Serving Gainesville and Alachua County. I am a US Navy Veteran and creator of Gainesville Alachua County Heroes program. Active duty military, veterans, police, first responders, teachers and nurses....

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